#20 : Trust in the process
It’s been a month since I last wrote you.
Sorry team.
But these 4 weeks have been intense.
2 weeks with the kids at home. School break. Bye bye newsletter, hello breakfast at 7am.
I built a chicken coop. A real one. With actual chickens in it. I promised I’d share everything.
And most importantly, I almost lost focus on RedditGrow.
The trap nobody sees coming
I had traffic. A lot of traffic.
But the Stripe counter wasn’t really moving.
And that’s when your brain starts doing weird stuff.
You open a new Notion. You look at other ideas. You tell yourself “what if I built that instead…”
That’s exactly how 90% of founders quit their project right before it takes off.
They mix up a funnel problem with an idea problem.
I saw it coming. I caught myself.
What I changed on RedditGrow
I started over from scratch on the conversion side:
→ Full landing page redesign (design + copy)
→ Live demo right on the LP
→ Refocused value prop (I was talking to everyone, so to no one)
→ Added an Agency offer + a Done For You offer, 1 client signed instantly
→ Added a no-subscription offer to test the tool
→ Reworked onboarding: users see the product but stay frustrated they can’t use it fully
And now, it’s moving.
Marketing converts. Without switching channels. Without spending more.
Just by fixing what was broken.
The lesson
No secret here.
Conversion is a triptych: Offer / Copy / Onboarding
If one of the three is broken, the rest is useless. You can drive 10,000 visitors: if the offer is fuzzy, the copy is generic, or the onboarding is weak, game over.
3 actionable tips for your week
1. Audit your triptych this weekend. 1 hour max.
Offer: does a visitor understand what they’re buying and at what price in 5 seconds? Copy: does your value prop speak to ONE specific persona or to “entrepreneurs” in general? Onboarding: when does the user feel the value? If it’s after 10 minutes, it’s too late.
Write down what’s off. You’ll know what to fix Monday.
2. Stack offers instead of swapping them.
I didn’t replace my SaaS offer. I added:
→ Done For You (premium) → Agency (recurring) → One-shot, no subscription (low ticket)
Every visitor finds their entry point. You turn “maybe later” into “ok I’ll try it.”
3. The rule to know if you should pivot (or just refocus)
→ Traffic but no conversion? Fix the funnel. → No traffic at all? Do marketing. → Users churning within 2 weeks? Now you pivot or sharpen the product.
90% of people want to pivot when they actually just have a copy problem.
And the 2nd SaaS?
Moving forward. Shipping soon.
I’m keeping the surprise for the next edition. Promise, not in another month.
If this edition resonated, hit reply. Even one word. It tells me I need to keep writing without a filter.
Talk soon,
Victor