#16 : He who fails to plan, plans his failure - [landing page topic]

by Benjamin Franklin

👋 Hi everyone,

And welcome to our new builders.
If you're new here, I'm Victor, Ultrapreneur for 3 years on Twitter/X.

• I build side businesses.

• Sometimes I win, often I lose.

And I share my lessons, memes, startup ideas, visuals and learnings in this newsletter.

ultrapreneur: long-distance entrepreneur

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For a long time, I thought that planning and frameworks were a decoy to reassure myself, but then I experimented.

The power of templates

Let's take the example of a landing page.

Why do they all look the same?

Why is a landing page from one SAAS similar to a landing page from another SAAS?

Why is an infopreneur's landing page similar to another infopreneur's landing page?

The answer lies in the framework, the landing plan.

Each landing responds to a need, offers a product and uses psychological biases depending on the target and the product on offer.

The 7 frameworks I've identified for a landing page that converts

For each framework to help you I'll give you :

• The summary

• The designer

• The sections

• Advantages

• Psychological bias

• Examples of products or services

• Target users

1. ACCA Framework

• Summary : Guides users from awareness to action

• Designer: E. St. Elmo Lewis

• Section : Awareness, Comprehension, Conviction, Action

• Benefits: Structured progression, builds trust

• Psychological biases: Authority bias, social proof, scarcity

• Example of product: B2B SaaS Solutions

• Target user: Complex products needing detailed explanation

2. 4U’s Framework

• Summary : Emphasizes urgency, uniqueness, specificity, usefulness

• Designer: Michael Masterson

• Section : Urgent, Unique, Ultra-specific, Useful

• Benefits: Creates a compelling value proposition

• Psychological biases: Scarcity, exclusivity, specificity, utility

• Example of product: Limited-time offers, exclusive products

• Target user: Consumers seeking unique and useful solutions

3. The TAO Framework

• Summary : Simplifies landing page creation with clear structure and compelling angle

• Designer: @theryandoney

• Section : Template, Angle, Offer

• Benefits: Easy to follow, clear structure, strong CTA

• Psychological biases: Scarcity, authority, commitment

• Example of product: General products and services

• Target user: Broad audience

4. The sticky Landing Page Formula

• Summary : Uses strong hook and engaging content to convert page creation with clear structure and compelling angle

• Designer: unknown

• Section : Hook, Engagement, Offer

• Benefits: Highly engaging, retains user interest

• Psychological biases: Curiosity, engagement, reciprocity

• Example of product: Engaging content, interactive solutions

• Target user: Products needing strong user engagement

5. The creative blueprint

• Summary : Emphasizes research, planning, and strategy before execution

• Designer: unknown

• Section : Research, Planning, Strategy, Execution

• Benefits: Comprehensive, well-structured

• Psychological biases: Authority, consistency, commitment

• Example of product: Detailed marketing strategies, complex products

• Target user: Businesses seeking a thorough approach

6. The 22 Landing Page breakdown

• Summary : Section-by-section breakdown for effective design

• Designer: @matchadesign

• Section : Hero, Features, Testimonials, CTA

• Benefits: Detailed, section-focused

• Psychological biases: Social proof, scarcity, authority

• Example of product: Health products, consumer goods

• Target user: Consumers interested in health and wellness

7. The No-Nonsense Landing Page

• Summary : Prioritizes simplicity and clarity

• Designer: @ashvinmelwani

• Section : Headline, Subheadline, Benefits, CTA

• Benefits: Clear, straightforward, user-friendly

• Psychological biases: Clarity, simplicity, commitment

• Example of product: Simple tools, everyday products

• Target user: Broad audience

Here are the 7 frameworks I use to build my side business landing pages.

Use these frameworks and observe the results

Build in public time

1 - I've finished cta.page (new features calendly and cal.com soo, ).
👉 Next step: distribution with marketing;

2 - BuildearnOS: Funnel ON since 3 days

3 - The Visual Hackademy: my course on how to illustrate your thoughts
👉Next step: Landing Page and promotion (but 3 orders this week)

My new business idea : Landing Page Roaster

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See you soon,

🧢 And enjoy your week,